Struggling to find your business focus in the new micro marketplace?

Whether you're just starting out as an entrepreneur or looking to refine your existing business approach, this practical, e-Book maps out the 7 key steps required to nab your niche:

1.  Developing a Niche Business Mindset
2. Zeroing in on Your Core Customer
3. Mapping the Existing Market 
4. Determining Your Niche Business.
5. Testing Your Niche Business Idea
6. Sharing Your Story
7. Staying Focused on Your Niche 

Filled with hands-on activities, reflective questions and relevant case studies, Nab Your Niche offers simple strategies that entrepreneurs can begin to implement right away. 

Author Kerry Ramsay is a marketing expert and founder of Hello Boss Girl, a Canadian social enterprise that's designed to equip, engage and empower female entrepreneurs.

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